Built by resellers,
for resellers
Circular Resale is the operating system for resale. Built from real store operations, not a whiteboard.
Camilla
Chairwoman & Co-founder
Einar
Founder & CEO
Origin
We built a secondhand retail business to €2M in revenue in two years. Running those stores taught us what resale operations actually need, and that the right software didn't exist yet. So we built it. Circular launched in 2024 as a standalone software company, and every feature traces back to a real problem we lived through.
Where we're going
Resale is moving from fragmented marketplaces to professionalized retail. Trade-in programs, branded resale, and multi-channel distribution are becoming standard. The bottleneck is no longer demand. It's operations: access to quality-verified inventory at scale, and the infrastructure to move it efficiently.
Phase one is the operating system. AI-powered software that handles intake, pricing, inventory, seller management, and payouts for individual stores and brands.
Phase two is the network. As more stores run on Circular, their verified inventory becomes connectable. Distribution across stores, channels, and geographies from one system. A curated marketplace built on top of real, quality-assured stock from professional resellers.
More stores means more verified inventory. More inventory means stronger distribution. Stronger distribution means more sales. More sales means more stores.
Unfair advantages
AI-native company
40+ AI agents work across Circular every day, from writing code and reviewing PRs to running operations and analyzing data. Our AI team outnumbers our human team. This isn't a feature we sell. It's how we build, ship, and operate at a speed that shouldn't be possible for a company our size.
We are our own customer
We still run resale stores. When something in the product is slow, confusing, or missing, we feel it the same day. Every feature was built to solve a real problem in a real store before it shipped to anyone else.
We only win when you win
Most resale software charges monthly subscriptions and per-seat fees regardless of whether the store is making money. We charge a percentage of sales. If you don't sell, we don't earn. Our growth is directly tied to yours.
Everything else: hei@getcircular.ai or LinkedIn
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