Maximize Thrift Store Profits with Data-Driven Pricing
Learn how to use data-driven pricing strategies to boost profits in your consignment or thrift store. Discover AI-powered tools for pricing secondhand goods.
Pricing is the #1 profit driver for resale businesses, but it’s also the hardest to get right. Price too high, and items sit unsold for weeks. Price too low, and you leave money on the table.
In 2025, the key to success is data-driven pricing powered by AI. Here’s how you can optimize your pricing strategy to maximize profits.
Why Pricing is Different in Resale
Every item in a consignment or thrift store is unique. Unlike traditional retail, you don’t have standardized SKUs or wholesale pricing data. This makes manual pricing inconsistent and time-consuming.
Common Pricing Mistakes
Flat pricing by category – ignores brand value and material quality.
Over-discounting – erodes margins and trains customers to wait for sales.
Not tracking sell-through rates – leads to cluttered inventory and stale items.
The Power of AI Pricing
Circular’s AI-powered resale software analyzes historical sales data, brand value, and item quality to recommend prices that maximize both speed of sale and profit margin.
With Circular’s features, you can:
- Price high-value items accurately.
- Adjust pricing automatically based on demand signals.
- Reduce manual labor in your pricing process by 80%.
- Increase the speed of your pricing process by 15x
Pricing Guidelines by Category
While AI provides precision, here are some 2025 benchmark strategies:
- Fast fashion: Sell within 7 days at 50-60% below retail.
- Mid-tier brands: Aim for 10-15 day sell-through at 30-50% below retail.
- Luxury: Hold for at least 20-30 days with minimal discounting.
Getting Started
Boost profits and save time with Circular’s pricing tools.
Your team can focus on curating great inventory while AI handles the rest.