Circular Finalist for Gründerprisen 2025 – Driving the Future of Resale and Circular Retail
We’re thrilled to announce that Circular has been named a finalist for Gründerprisen 2025, a prestigious award presented by Sirk Norge that celebrates innovative startups building solutions for a more sustainable and circular economy.
Gründerprisen recognizes companies that challenge linear business models, reduce waste, and create new value chains through technology, services, and circular thinking. This year’s finalists represent different industries but share a common goal: to accelerate the shift to reuse, recycling, and resource efficiency.
Why Circular Was Nominated
Circular was founded to solve one of the biggest challenges in the resale market: How can retailers and brands profitably manage one-of-a-kind secondhand items at scale?
Unlike traditional retail, where products are standardized and predictable, resale inventory is unique. Every item has its own size, brand, condition, and value, making manual handling slow and expensive. This limits the growth of circular business models.
Our AI-powered resale platform automates the entire process:
- Automated product intake: Quickly capture product details using images.
- AI pricing engine: Suggests optimal prices to maximize sell-through rate.
- Seller portals: Streamline drop-offs, payouts, and unsold item management.
- Real-time inventory management: Keep track of every single item across multiple stores and channels.
By reducing operational costs and making resale scalable, Circular helps secondhand stores, sustainable fashion brands, and retailers build profitable recommerce programs.
The Impact of AI-Powered Resale
Circular is not just software, it’s digital infrastructure for the resale economy.
Our platform directly supports the circular economy by:
- Extending product lifecycles: every resale item gets a second life.
- Reducing textile waste: fewer items end up in landfills or incineration.
- Lowering CO2 emissions and water usage: measurable sustainability impact for each sale.
- Empowering communities and local loops: keeping value creation close to home.
This aligns perfectly with the mission of Gründerprisen: encouraging innovation that tackles environmental challenges through smarter business models.
Looking Ahead to the Award Ceremony
The winner of Gründerprisen 2025 will be announced during the Sirk Norge Annual Conference later this year. Regardless of the outcome, being selected as a finalist is a major milestone for Circular and a strong signal that AI-driven resale is a key driver for the future of retail.
We are honored to stand alongside other forward-thinking companies who are reimagining how products are produced, sold, and reused.
Let's get Circular: establish resale as a growth lever
Circular’s vision is to make resale scalable, profitable, and effortless for every retailer and brand.
If you want to start or grow a secondhand or branded resale program, learn more about our platform:
Together, we can create a future where every product gets a second life.
About Circular
Circular is an inventory management software for resale & consignment, helping retailers and brands automate manual processes and unlock new revenue streams through secondhand and recommerce initiatives. Founded in Norway, Circular serves customers across the globe, providing AI-powered solutions for inventory management, pricing optimization, and circular retail operations.
For press inquiries, visit: https://getcircular.ai, or send our founder a message on Linkedin.